Spectrum Marketing & Communications Presents Opportunity to Succeed Read-A-Thon

Press Release

For Immediate Release
September 11, 2015

– Clemson University and ScanSource Pledge Support for Reading Initiative –

Sunset, SCSeptember 11, 2015 – Spectrum Marketing & Communications today announced the introduction of the Opportunity to Succeed Read-A-Thon. The competition will be open to donor-selected schools located throughout Upstate, South Carolina and is designed to encourage and motivate 3rd grade students to read at or above their grade level. The initiative has been organized to bring together the not-for-profit, education and business communities to help address Education and Workforce Development needs in South Carolina.

Two happy schoolchildren have fun in classroom at schoolThe Read-A-Thon will begin in the second half of school year 2015. A $500 contribution to Inspiring the American Dream Foundation enables donors to sponsor a local, elementary school (3rd grade class) of their choice to participate in the reading competition. Working with participating school media specialists, representatives from Inspiring the American Dream Foundation will kick-off the initiative through in-school presentations. The events will include an overview of the reading challenge, student evaluation criteria and incentives. Representatives of the Greenville and Pickens County Library Systems will also share information about how to obtain a library card and will distribute bookmarks and other Library information.

Upon completion of the kick-off events, beneficiary school students will compete against each other in a reading challenge. The challenge will run for eight weeks with students evaluated on:

  • Number of books read
  • Number of pages read
  • Number of visits to their school library media center
  • Having a Greenville or Pickens County Library card
  • Participation in a pre-scheduled tour of any Greenville or Pickens County Library System location
  • Number of visits to any Greenville or Pickens County Library System location

Inspiring the American Dream Foundation will recognize students of the winning school and their sponsor at an in-school celebration event. Winning students will receive:

  • Opportunity to Succeed reading medals
  • Opportunity to Succeed certificates of accomplishment
  • Tickets to a Clemson Tigers basketball game in Greenville
  • Other tickets and/or passes to local events and recreational facilities

The winning school will receive a complimentary copy of Inspiring the American Dream Foundation’s Opportunity to Succeed Program Reading Camp curriculum.

ScanSource, a leading international distributor of specialty technology products, has pledged their support for the initiative. The company will be sponsoring Woodland Elementary in Greer, South Carolina.

For additional information, contact Robert Basmadjian of Spectrum Marketing & Communications at (864) 868-0202 or via e-mail at spectrum_marketing@earthlink.net.

About Spectrum Marketing & Communications

Spectrum is a full-service marketing communications firm. Founded in 1993, Spectrum was built with the “spirit of partnership” in mind. This philosophy enables our clients to extend their capabilities beyond their core competencies, while helping them to cut costs, optimize resources and shorten their time to revenue.

Spectrum’s account team is comprised of senior-level researchers, strategists, writers, designers, and media practitioners. The company’s hands-on business model and extensive network of marketing communications professionals enable us to deliver a complete, end-to-end solution and superior client service…all at an affordable price. For additional information, visit www.spectrum-marketing.net

About Inspiring the American Dream Foundation

Inspiring the American Dream Foundation, a 501(c)3 organization, has been established to help inspire children and young adults to achieve the American Dream, a set of ideals in which freedom, ability and virtue provide the opportunity for prosperity, happiness and upward mobility, regardless of race, ethnicity or social class. By engaging children of all ages, nationalities and backgrounds with an appreciation for the ideals, values and virtues inherent in the American Dream, the Foundation will help prepare students across the country to become independent, prosperous and productive members of society. For additional information, visit www.inspire-the-dream.org


Robert Basmadjian
Founder & Principal
Spectrum Marketing & Communications
E-Mail: spectrum_marketing@earthlink.net
Phone: (864) 868-0202
Website: www.spectrum-marketing.net